Vera Mark

We Need to Talk About Diversity

The problem is, I am not really the right person to talk, or write, about diversity, being a privileged white woman. (At least I am a...

Vera Mark

To Stream Or Not To Stream

Hands up: who can claim that during the pandemic, they did not turn to streaming to make up for the loss of social interaction? To keep...

Vera Mark

Use Stories to Show Opportunities, Engage and Re-Connect

I just watched the opening address of the Climate Crisis Film Festival and streamed one of their short films, and I encourage you to sign...

Vera Mark

Bake Green Behaviour Into Your Story's DNA

We need big stories to tackle big issues - think Erin Brockovich or HBO’s Chernobyl. But we also should make smaller, individual...

Vera Mark

Eco villains: change or die!

Or, possibly worse, be humiliated. Moving on from the ‘Green Hero’ post last week, let’s turn to the villains. Hands up: who doesn’t...

Vera Mark

Let's Create Green Heroes

Picking up from the last post, here’s the first of my Ecotopia storytelling principles: highlight the positive. Let’s create Green...

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